First, on August 8th, the Tupper Lake Free Press put our book news release, verbatim, in their popular regional newspaper. Our release was originally written by Shel Horowitz and I strongly recommend his services. I can't speak highly enough about his work. I've tweaked the release a bit but it's basically his skilled writing which got us in print.
Second, on August 9th, Geoff Hayward, Features Editor of the Adirondack Daily Enterprise, gave us a WONDERFUL review of the book. He really understood that it's for "reluctant readers" without my pointing it out. He even put the front cover of the book in his review. I think I'll start marketing it that way more often. Hey, I used to be a "reluctant reader" and now I've turned into a reading machine! Well, almost.
Third, on August 10th, Lisa Bramen of the Glens Falls Post Star put this blurb about our book in her paper! (I'm not sure how long the link will last but what the heck.) Notice how she lists where she thinks people should be able to buy the book. Now I can follow-up with those places to be sure they have it in stock
How did I do it? I mailed a copy of the book with the inside cover stamped in red, "NOT FOR RESALE". I encluded a print copy of our news release and a CD-ROM which contained separate files of:
The News Release
Book Endorsements
Author Bio
Author Picture
Front Cover of the Book
Where To Buy The Book
I've sent this to five papers, follwed up with two so far, and got in print three times in one week! In three days!
We've got a big book signing in Long Lake tomorrow at Hoss's Country Corner. It's called the Adirondack Author's Fair and I'm hoping this exposure will help. There's going to be 75 authors there and Nick and I will be attending.
Wish us luck?
